Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

Thursday, July 7, 2011

Google+ Impressions

Between moving and packing and unpacking and starting a new Real Life job, I'm afraid my presence around these parts will be sporadic at best this month. I'll still try to make something happen up here on Thursdays, though.

Today: a loose collection of off-the-cuff thoughts on Google+, Google's newest stab at the whole social networking thing.

The Good:

  • My very, very first impression of Google+ was that this is sort of what Facebook was like back when it started - streamlined, uncluttered and filled mostly with people I know and the people they know. Where Facebook has become a den of aunts and People You Knew From High School, Google+ still has that exclusive-new-thing vibe that so many people like. I mean, part of that is probably because of its semi-closed beta status, but still...
  • Google's minimalist interface is hit-or-miss depending on the product: it works for Gmail, where a long list of chronologically-sorted items makes the most sense, but it works less well for Google Docs or Google Buzz, which dump a bunch of information on you stream-of-consciousness-style with too few effective ways to sort it. In Google+, the simplicity and the open white space on the pages work mostly in the service's favor.
  • Google+'s "circles" give you convenient ways to group your friends and control what they can and can't see, getting over that age-old social networking bugaboo of staying connected with both personal and professional contacts using the same profile. Many of the other privacy controls in Google+ exist in Facebook, but are often obfuscated.
  • Integration with other Google services makes it easy to bring in media and find people, depending on how deeply you (and they) are invested in Google services.
The bad:
  • Social networking sites thrive on interpersonal interactions, and frankly there just aren't that many people on Google+ to interact with (though the few who are are generally pretty active users). It's early days yet, but Google will need to capitalize quickly on its early, um, buzz to build and maintain a userbase.
  • While finding people and associating Google-hosted pictures and videos is pretty easy if you and your friends use Google stuff all the time, there's no automated way to pull in media and information from the other social networking sites that you're almost assuredly using already. If the point here is to chip away at Facebook's dominance (and that's got to be at least part of it), you need to make it as easy as possible for Facebook users to make the jump.
  • Don't fool yourself: Big companies don't care about your feelings. Google may not be as openly apathetic about user privacy as is Facebook, but the company is collecting information from and about you all the time. Their "don't be evil" mantra is famous and oft-repeated, but they're a huge company built mostly on advertising revenues, and in pursuing those revenues they're bound to be at least a little evil, inadvertently or otherwise. To those of you looking to flee Facebook in exchange for better privacy, Google+ may scratch that itch, but only to a point.
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Wednesday, June 29, 2011

The Art of Good Threadiquette

In today's technologically-advanced world, more and more communication takes place over email. And why not? Typing a few words on a keyboard and hitting send is easier, cheaper, and faster than composing a letter on paper, stuffing it into an envelope, putting a stamp on it, and dropping it in the mailbox. And I'm not just talking about business-related exchanges between two people sitting at their desks in their respective offices - with the advent of smartphones, more and more people have access to email at all times. And when sending an email has the same basic structure as sending a text message, you can bet there will be some residual decline in the class and reputation of the medium.

Seeing as how easy it is to compose a message, type in a recipient's email address, and hit "send," it's easy to overlook some of the more old-fashioned polite aspects of letter-writing. Remember when we spent hours learning in which situations to use "Dear Sir or Madam" or "To Whom It May Concern"? Or how to correctly format your return address in the letterhead? In emails, the only formality left is a pre-fabricated signature, if that. Yet emails are certainly less clear and direct than a conversation on the telephone or in person. They occupy an awkward middle ground.

So what is the proper way to comport ourselves in an email thread? Should we treat them like correspondence, with the proper salutations and formatting? Or should we approach them as we approach text messages, as an extension of a casual conversation? As always, it depends on the situation, but here are a few things I've learned about Proper Email Threadiquette.

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Wednesday, May 11, 2011

Everything's Coming Up Google: Android and Chrome at Google I/O

There's been quite a bit of new coming out of Google I/O (Google's developer conference) this week, and a lot of it is pretty damn noteworthy, whether or not you're a user of the Android operating system or the Chrome web browser.

With some simple hardware and software, Google is planning on fighting both Apple and Microsoft on multiple fronts: the company's Chrome OS is targeted toward light-use Windows machines, Android continues to poke iOS with a pretty big stick, and Google is very much knocking on the doors of businesses (who like Microsoft products) and educational institutions (who like Apple products). Let's check out some of the stuff they're selling.
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Friday, March 25, 2011

Opting Out of Opting Out:
The Latest Round in the Google Books Saga

There's a lot of long-running legal cases currently trickling through our judicial system. The recent health care law gets the most press, but there's also the possibility of an AT&T and T-Mobile merger, which would have to be approved by the federal government. 

Google Books isn't as politically volatile as health care, nor is it as sexy as smart phones and data networks. But the recent opinion delivered by district court judge Denny Chin is perhaps just as important in the long-term. Nominally, the ruling is about Google's desire to create an all-inclusive digital library. But the conversation also touches on the United States' arcane copyright law, the supposed "freedom" of information, and the implications of a commercial company pursuing a supposedly humanitarian project. 

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Thursday, March 3, 2011

Firefox 4 Is Taking Forever and I'm SO MAD

To answer your first question, no, I don't think I could find a nerdier thing to be mad about.

Being the tech dude that I am, I like to use beta and unreleased software, both because I like to live life on the edge and because I like to keep abreast of what's coming down the pike. As such, I've been using Firefox 4 since pretty early in the beta process.

Mostly, I've liked what I've seen, but what I haven't liked so much is that fact that Firefox 4 has been in beta for so damn long. The first beta was release in July - we're now on beta twelve and there's still no solid release date. Firefox 4 is four months late. What the hell is taking so long, and why the hell am I so upset about it?
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Thursday, February 24, 2011

The Motorola Xoom and Android 3.0 In Brief

So there's this thing called the iPad.

It happened and people liked it, so people bought it. Other companies saw people buying it and thought "gee, it would be great if people would buy stuff from us too!" That is exactly how it happened!

So now, here we are, a bit over a year after the first iPad's unveiling and (if rumor is to be believed) a matter of days before the second iPad's unveiling, and we're just about to be drenched in the first wave of Google Android tablets. Leading that charge is the Motorola Xoom.

There are a few Android tablets out there already, but the Xoom is the first to run Android 3.0 (codenamed Honeycomb), which is Google's first version of Android designed specifically with tablets in mind, and it's going to become more and more common as the year goes on.
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Thursday, February 17, 2011

The State of Windows

I write a lot about Apple for this site when I choose to cover the tech beat, and there are plenty of reasons: Apple products are numerically fewer than products from the company's many competitors, making it much easier to talk a little about everything Apple is doing. Apple stuff is often trend-setting, and their products often depart from the established norm. Apple, as a company, retains a sense of showmanship and mystery that makes its every keynote seem a bit like Christmas even when they're talking about routine updates of products that I'll never make enough money to own.

Microsoft's keynotes, on the other hand, play out more like an elementary school assembly where the speaker isn't quite sure what the audience is there to hear. I don't write about them because, most of the time, they're either completely devoid of newsworthy tidbits, or completely boring to the non-technical audience I assume I'm writing for over here.

That doesn't mean I don't use and like some of Microsoft's products - at home, aside from my trusty iPhone and with the exception of an iMac I picked up used mere months ago*, I've always had, used, and generally been happy with lowly Windows PCs. The numbers say that almost 70 percent of Charge Shot!!!'s readership is in the same boat - obviously Microsoft has done something right with its flagship operating system, because most of us haven't stopped using it since the mid-90s. The present, however, is only part of the picture.
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Thursday, December 30, 2010

2010: The Year in Tech

It's going to be impossible for me to cover every nuance of everything that happened this year in technology, not just because of the sheer quantity of things involved, not just because so much of it is so damn complicated, but because this is a truly tumultuous time for technology.

Traditional desktop and laptop computers are still here, but their supremacy is being challenged by smartphones and tablets. Almost anything with a screen can (and does) connect to the Internet, and as we become more connected our privacy is increasingly at risk. Social networking has pervaded every nook and cranny of everything, ever. And, to top it all off, the debate on Network Neutrality reached a fever pitch this year, and some would argue that the future of the Internet hangs in the balance.

It has been a big year. Let's talk about it.
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Thursday, December 16, 2010

What's the Deal With Google's Chrome OS?

Hey friends! Welcome to another installment of Andrew Tells You About Technology You Probably Might Should Know About. Today's installment: Google's forthcoming Chrome OS!

When you boot up your computer, what is almost always the first program you launch after you get to the desktop? If you said "my Web browser," you just gave me the answer I wanted you to give to demonstrate my point!

As the Internet has grown, it has become more and more capable - what once enabled people to communicate via email, chat and Web pages now allows them to create, save and store all kinds of files, get all of your news, and live a sometimes-distressing amount of your social life.

The Internet has become so powerful and pervasive that, theoretically, your computer doesn't even need to be able to do anything else anymore - a Web browser can get you everywhere you need to go. This is the thinking that spawned Chrome OS.
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Friday, December 10, 2010

Google vs. Amazon: The Impending Battle of the Books

The big news in the world of books this week is the rumors leaking out of a possible merger between Barnes & Noble and Borders. Barnes & Noble is burdened with a lot of debt, and Borders is not doing much better; a partnership between the two major booksellers in America would theoretically allow them to start turning a profit and perhaps revitalize their dwindling stock values. 

There's a lot of reasons why this probably isn't going to happen, as many writers are happy to point out. Still, the fact that the two major booksellers are even considering this option speaks to the severity of their situation. Fortune writes that a combined merger between the two companies would be worth about $2 billion dollars. Amazon, in contrast, is currently valued at $79 billion. 

It's not hard to see why Amazon is so popular. They have a wide, reasonably-priced selection with amazing discounts on their most popular items. Their MP3 store is becoming a rival to iTunes. Despite the lack of a phone number on their webpage, their customer service is amazing, and their return policy is very liberal. Any student is eligible for a free Amazon Prime account, which offers free two-day shipping on any item you order. 

But, as Charge Shot!!! has discussed in the past, Amazon's aggressive pricing schemes and shrewd competitive business tactics might be ultimately unsustainable. Already Amazon owns a large portion of the market share for books. What happens if Barnes & Noble or Borders goes under, and Amazon is the sole surviving bookseller? Currently, Amazon is the cheaper option, but prices might not always be so cheap if Amazon becomes the only option. 

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Wednesday, October 13, 2010

Mobile News Round-Up

Three stories about mobile phones have monopolized the news in the last couple of weeks. I'm not sure if any of these stories are that important (the obsessive nature of internet news and buzz often blows things way out of proportion to their actual importance).  In any case, Verizon iPhone rumors, Android's incredible summer of sales and the release of the new line of Microsoft phone software supremely underwhelmed this blogger, for one.

Ver-iPhone
As I've said many times, I'd rather not engage in conjecture (unless it originates from something I write or make up).  The Wall Street Journal reported last week that CDMA iPhones were being made in China. [A bit of background info: Verizon, unlike other mobile networks, runs on the CDMA system, which requires a full re-design of devices.  In addition to going against industry standard, CDMA smartphones might not be able to handle state-of-the-art multitasking]. Neither Apple nor Verizon have confirmed or released information about this possible deal, nevertheless, as The Wall Street Journal is open to subscribers only, I invite you to read more about this in the article the New York Times printed last week.

Although I think a Verizon Apple deal would be great for all parties involved (and horrible for everyone else in the mobile market), I had to take that particular piece of news with a grain of salt. Every three months, it seems the Wall Street Journal prints another story about how the two companies are dangerously close to a deal. Although Apple and Verizon folks have yet to fully confirm these rumors, there is likely a Verizon phone coming very soon.

The most surprising thing about this news, to me, is that anyone was surprised at all. The iPhone was, even at its initial release years ago, always too good to limit its market to ATT. I have always thought that it would be tough for Apple to broker a deal with Verizon (historically, neither company has been very good at compromising control--I could potentially see that the App store might present a problem).  Nevertheless, if it does come to pass that Verizon will be releasing an iPhone this winter, we shouldn't be surprised at the inevitability of this event.

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Wednesday, October 6, 2010

Another Day, Another Crazy Quote


I am developing a bad habit of revisiting my earlier posts way too soon after they have been published here on this venerable blog. Nevertheless, I will further reinforce this bad habit today (In the interest of full disclosure, I got hit with the flu this week. Therefore, I am going to keep the following post short, so as to spare you the insane ramblings of my fever induced dreams…)

You may remember that last week, I discussed some of Google CEO Eric Schmidt's recent comments about privacy and their societal and cultural implications.  Much of the discussion was centered around what I believe to be Schmidt's misinterpretation of youth and future generations. 

Schmidt gave us another wonderful nugget of his wisdom this week. When discussing the possibility of Google implanting things into peoples brains, he remarked, "The Google policy on a lot of things is to get right up to the creepy line and not cross it."

For the record, Schmidt continued to explain that as far as he knows, Google doesn't have any plans to develop brain-implant technology. You never know what'll happen in the future…though I can't for the life of me figure out what purpose brain-implants could serve for Google--other than their eventual take-over of the galaxy and metamorphosis into The Galactic Empire (see Star Wars).

My question is, what kind of projects is Google working on now that get "right up to the creepy line?" What projects that have come to fruition fall into this creepy category? Isn't the concept of the social internet inherently creepy (a bunch of people who anonymously look at posts, pictures, videos, and conversations of a bunch of other people)?

In any case, if for nothing more than my personal entertainment I hope this guy never shies away from a microphone.  However, I really hope his (and Google's for that matter) definition of creepy is way different from my own.  Continue...

Tuesday, October 5, 2010

Tech Review: Droid Incredible by HTC

A couple weeks ago I decided to take a jump into the 21st century and upgrade to my first ever smartphone. The decision was strictly motivated by work - being able to receive emails on a handheld device would make it so I could spend time away from the office without the twang of overachiever's guilt that comes from being out of contact for sometimes five to seven hours at a time. Despite my new powerful toy, I still have no desire to have instant access to my precious facebook status updates and tweets and live-blogs 24/7.

I agonized long and hard about which phone to buy. In the end, I decided to go with the Droid Incredible, manufactured by HTC exclusively for Verizon Wireless. For a while there I lusted after the iPhone, along with everyone else in America. I had fun playing with the ones owned by my friends and family, and part of me wanted to be part of a cultural phenomenon that has techies around the globe hanging on every software update or new announcement or breaking story. But I was already signed up with Verizon, and I didn't want to get involved with a business partnership that has caused so much stress to so many people in high places unless absolutely necessary.

So now here I am, reading emails on the fly, texting on my full touchscreen, snapping pictures (and recording video) with my 8 megapixel camera, and downloading apps like there's no tomorrow. But has having a smartphone really changed my life that much? Is it worth it to have a device so limitlessly capable in the palm of my hand? Read on to find out what I really think.

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Thursday, September 9, 2010

The Chrome-ification of the Web Browser

Google's Chrome browser raised a few eyebrows when it exploded onto the scene in September 2008. Its minimalist user interface was a far cry from the more traditional interfaces of Mozilla Firefox and Microsoft's Internet Explorer, and it was an odd business decision as well - some 90 percent of Mozilla's funding comes from Google, in one form or another.

In the time since its release, though, Chrome has become the new darling of the computer-savvy set, and it's beginning to catch on among less technical users as well. It recently passed Apple's Safari as the Web's third most-used browser, and Google's zippy development cycle means that Chrome has gone from an in-beta work-in-progress to version six in just two years.

Chrome's Next Big Thing status is beginning to rub off on the other major browsers, as well, which is what today's post is about. Whether you love Chrome's interface or hate it, whether you've never heard of it or you've been using it faithfully for three Septembers, the chances are good that within the next six months your Web browser of choice is going to look and act a lot like Chrome.

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Wednesday, August 11, 2010

Verizoogle-gate: The Creation of Big Internet

On Monday, Google and Verizon jointly proposed significant changes to internet service that, if realized, could have broad ranging effects on what content is widely available. These include possible dramatic changes of cost and content to everyday users, learn more here. Despite attacks from internet purists who believe that the internet was designed with the intention of being a free and open exchange of ideas and content (apparently including pornography and stolen video, music, pictures....) Google is continuing on an evil path that from my objective and generally more insightful point of view, will lead to corporate, economic, political and eventual world domination, resulting in a small group of rebels firing a torpedo into the center of Mountain Gate, Calif.

Rebellious conflagration and inflammatory remarks aside, this deal isn't evil or fascist. For those of you who oppose the proposal based on idealogical grounds, just wait until you get to pay an extra few bucks a month to play WOW on an unnecessarily fast and exclusive network that will let you waste your life fighting a battle of magic and wits with a level 43 Druid (who in real life looks conspicuously like Kevin Smith on laundry day) while simultaneously video chatting with your imaginary girlfriend.

Ok, enough insulting my friends and now former-readers (as a token of good faith, there will be no retaliation if you post that college video of me "air conducting" Mahler's 1st in my bathrobe--most people close their barn doors when it snows in Ohio...).

The internet is a business, if the business makes money, better and more complete services will be offered. Unless the FCC allows some crazy back-room deals (like Google and Verizon signing an exclusive contract, saying that you have to be on a Verizon network to use gmail), users will reap the benefits of cheaper and custom internet service deals, not to mention more enriching, complete and safe content.

The bottom line of all of this is that the Verizoogle proposal (and inevitable future services based on its suggestions) strives to make the internet safer. The internet is a dangerous place...scams, viruses and bots hide in plain sight, indiscriminately preying on passing users, spreading their filth and destruction at an alarming rate. We must protect ourselves. If we can find a way to continue to monetize the internet while making it a safer and more effective tool, we should explore and embrace those options.

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Saturday, February 27, 2010

Google Implores: Put Your Songs in Our Cloud

I am the Alpha and the Omega. After reading what Chris wrote yesterday about the impending revelation/massive-copyright-debacle that is Google Books, I was reminded of a piece I recently read on Wired.com about Google’s forays into digital music.

Wired’s Eliot Van Buskirk (great name, by the way) uses Apple’s recent purchase of Lala as a jumping-off point to discuss the future of Google’s relationship with the music industry.  Lala, in addition to offering a broad catalogue of purchasable licensed music, allows users to store their digital record collections on the ubiquitous cloud.  Uploaded music can then be streamed by other registered users, fostering a sort of global, mp3-swapping community. 

But the key aspect, as Buskirk asserts, is the use of the cloud.  Google already owns YouTube, which – now coupled with Sony and Universal Music’s Vevo – has long since surpassed television as the primary channel for music videos.  Plus, any Internet-ready smartphone can easily stream songs via YouTube.  Are you reading this on your iPhone?  Go listen to “Ali in the Jungle” or this crazy Russian song.  Why?  Because you can.  And because Google has the power to give its properties search priority.  So when you Google a song, it can put whatever music service it may purchase (or invent) at the top.

Plus, it looks like Google is eyeing Catch Media, whose selling point (like Lala’s) is “the ability to suck a user’s music collection up into the cloud and serve it to them on a multitude of devices.”  Couple this with Google’s not-so-secret plan to give us all super-fast Internet access and you’ve got digital music coming out every possible wazoo in nanoseconds.

This all sounds exciting, but I’m not sure if I’m as ready for the cloud as I like to think I am.  Call me old-fashioned, but I quite enjoy knowing the physical location of the hard drive on which my music sits.  It’s splitting hairs, I know, but at least then I can claim ownership of actual bytes of data as opposed to simply owning thousands of listening licenses, which is exactly what a shift to the cloud would mean.  It’s hard to say you own a book on your Kindle.  What you actually own is the right to bring up specific lines of text (or recorded sound waves, in the case of music) whenever you want. 

Sure, the cloud looks appealing.  But until we’re certain what we’re losing by taking flight, I’m happy with my feet firmly planted on digital soil.

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Friday, February 26, 2010

Opting Out of Google Books

Grab the nearest book you have lying around. Any book will do. Open it up to the copyright page, and you should see a fun little warning that tells you something to the effect of "All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without prior permission."

What a nice piece of advice! Now, go to the Google Books website and search for that very book. If the one you chose happened to be one of the ten million that Google has scanned into their database, there's a good chance that you found your title. Even if no preview of this book is available, Google still provides a "snippet view", which allows the user to search for specific phrases from the text, all sheltered under the doctrine of fair use. More liberal publishing companies might have allowed Google to feature a few pages, or even entire chapters, as a "preview" that is viewable online.

"But wait!" you exclaim. "Isn't that a violation of the copyright, specifically the part about not reproducing the text, transmitting it, or storing it in a retrieval system?" How does Google get away with this hat trick of transgressions? In the fall of 2005, the Authors Guild and the Association of American Publishers sued Google for just this reason, citing "massive copyright infringement". Even Google's claim that the Google Books project is nothing but a digital library catalog with an impressive search function doesn't hold water. It's true that Google allows full text view only for those works in the public domain, or for those which they gained permission. But the fact that the texts of millions of other books are stored in Google's servers is still a violation of copyright, even if these books are unavailable for public perusal.

This case has been bandied about for the past five years, as Google has struggled to settle with the authors and publishers who initiated the lawsuit. At the same time, the issue has become more and more relevant. Not only has Google's book scanning continued unabated (currently they have scanned ten million books, compared to a scant total of one million in 2007), but other similar digital books projects have fallen by the wayside. Microsoft pulled the plug on Live Search Books in 2008, and any other similar projects lack Google's ambition and seemingly limitless funds. This means that if the Google Books project ever comes to fruition, it will be an effective monopoly. Google wants to make the case that it is providing all the services of a public library, but public libraries are supported by tax dollars and answerable to their citizens, whereas Google's control over such a database leads to questions of censorship or unfair promotion.

Last October, a settlement was reached in the lawsuit between Google and the authors and publishers. The proposed settlement - which has yet to be made official - calls for Google to disperse money to victims of copyright infringement, and set up a copyright collective that is dedicated to finding the rightsholders of out-of-print books still under copyright protection, and dispersing payments to these authors or estates. Google would remain free of future litigation concerning copyright, and presumably Google and the authors and publishers of America would work together toward actually squeezing some sort of profit out of this massive digital library.

So, does this mean that everything is hunky-dory, now that Google and the publishing industry have made up? Well, not exactly. For one, the settlement still presents several significant legal problems, including the question of monopoly; the courts still have yet to decide as to whether or not this proposed settlement will be legal. Additionally, a lot of rather significant authors are pissed off at the deal. Science-fiction author Ursula LeGuin resigned from the Author's Guild in protest. And there are other organizations besides the Authors Guild - genre-specific guilds like the SFWA and MWA, who argue that they were not contacted at all during the negotiations, and that the Authors Guild does not necessarily speak for all authors. The proposed settlement does give authors the ability to opt out; the list of thousands of names, from Thomas Pynchon to Michael Chabon to the sheet music publisher Boosey and Hawkes, indicates a substantial number of writers unhappy with the agreement.

These authors have several legitimate worries. Questions of a digital monopoly aside, there is also the fact that the proposed settlement gives Google nearly a third of all revenue stemming from the sale of digital copies through Google Books. Standard publishing companies have always taken a cut, but these also help authors promote their materials and allow them to earn a living. What has Google done, the argument goes, to deserve a portion of an author's revenue, beyond illegally scanning the book in the first place? Such a quibble may seem rather petty now, but if there is a subscription service to Google Books in the future, Google stands to profit quite heavily when the old-fashioned publishing industry goes down the toilet. A third of all book revenues is not a bad profit for merely scanning a shitload of books at the right time.

Not to mention those "orphan books", whose copyright holders are missing. While authors do have the opportunity to sell digital copies of their books elsewhere, Google has a de facto monopoly on books whose copyright holders are unaware of their renewed life; in this case, Google receives 100% of the revenue when no one steps forward to claim the rights. With no rightsholder present for these works, they will never be sold through a competitor's service. In effect, Google has become the sole owner of thousands of these orphan books, merely by gathering them up while no one was paying attention.

Google, however, argues that they are providing a valuable service by digitizing these books, making them accessible to millions who might not otherwise have a chance to purchase the titles. The term "out of print" would become anachronistic; according to Google's plans, all books under copyright could be sold online in perpetuity. Google makes the case that this allows for thousands of authors to sell books that might otherwise have languished in discontinued obscurity.

There are arguments on both sides, of course. But what I find most fascinating about the entire issue is how forward-looking Google was in this endeavor. The company began scanning every book in the world in 2005, when things like the iPad and the Kindle were just distant dreams. Now, as e-readers become more and more relevant, and possibly stand to reform the entire publishing industry, Google's wish for a digital archive of every book in the universe doesn't seem so silly. No one wants to sit at their desk to read a Harry Potter novel, for example, but what if there was a portable device that allowed you to access Google Books? For a monthly subscription fee, you could access and read any book in the world through this device, and Google would make the appropriate payments to the rightsholders of the books that have been accessed. It would be like Netflix Streaming, only with literature.

It sounds great for Joe Consumer, but perhaps the authors are right to be scared by this sort of deal. As the recent spat between Amazon.com and Macmillan Publishing shows, publishing companies and digital distributors might not always agree on what a fair price for a digital copy is. The lack of competitors means that, if the publishing industry continues its long decline, Google will be the sole corporate transmitter of literature.

There are plenty of ethical questions about the nature of copyright, the flow of information, and the existence of literature as a solely digital phenomena, that I don't have time to get into here. But it's worth considering what the world of books would be like if it were remade in Google's own image. There are pros and cons, and no easy answers.

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Wednesday, February 10, 2010

Google Buzz: Because We Needed Another Twitter-Facebook-Whatever Thing

1444417344-GoogleBuzzLogo68 Google has begun rolling out a new service called Buzz to the masses. I got it this morning, but maybe you’ve gotten it before now, or you won’t get it for the next few days. What is certain is that this service is going to be offered systematically to Gmail’s more than 146 million users, and if my friends and correspondents are any indication, most people are going to shrug their shoulders and say what the hell, why not?

What I saw (and what you’ll see if you watch the embedded video below) is basically a Google-flavored Facebook-meets-Twitter social networking mashup. As with Facebook, your pithy thoughts and deeds and status messages are posted up for all to see, and photo and link-sharing and commenting is present in abundance. See Google’s cheery corporate video:

The thing is, most of us already have one or more tools that allows us to do these things (see exhibits A and B), and some of us have been using them for years – we’re entrenched in them, we have our habits set and our desired friends amassed. In short, I can’t imagine Google Buzz’s target audience.

Google’s potential audience is huge, simply because the majority of Gmail users will probably turn Buzz on to see what the, ahem, buzz is about. But its workmanlike interface and can’t-I-already-do-this-somewhere-else feature list don’t give me hope that it will catch on with folks who already use Facebook and/or Twitter, or persuade the people who don’t already have accounts set up on a pre-existing service.

Consider me underwhelmed.

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Tuesday, January 26, 2010

Firefox 3.6 and Chrome 4: Browser Update Bonanza!

firefox-chrome-safariEveryone likes browsers! Well, at least, everyone uses browsers, and not one but two major browsers have received major updates in the last week.

Last Thursday saw Mozilla release version 3.6 of Firefox, a modest release with little in the way of exciting user-facing features. Built-in support for personas make it so you can skin your browser with some truly abhorrent themes and there are some reported speed increases, but nothing that Firefox 3.5 users are likely to notice.

The most significant change to Firefox in the 3.6 release is not in the browser itself, but in its development process – starting now, point updates to Firefox (3.6.1, 3.6.2, etc.) will include new features as well as the normal security updates and fixes.

Also of note was today’s release of Google Chrome 4, which introduces the customary speed bump as well as support for third-party plugins and extensions. Such extensions have long been a key advantage to using Firefox, so it’ll be interesting to see if Chrome can gain some more usage share at Firefox’s expense. This update only applies to Windows - Mac and Linux versions of the browser are still in beta. Chrome recently overtook Apple’s Safari as the third most-used browser on the Internet.

Apple has yet to announce information on upcoming Safari versions. Microsoft’s Internet Explorer is typically updated less frequently than its competition – as such, IE version 9 is little more than a cloud of rumors, hearsay and tech demos at this point. You should argue about the browser you use (and why!) in our comments section.

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Tuesday, January 5, 2010

Search Engine Ads and Target Demographics


Imagine you're house-sitting at your parents house for the weekend. You've just fried yourself up some shrimp scampi, and you're in search of a nice Pinot Grigio to supplement the meal. But, what's this? Your dad's locked up the wine closet? And hidden the key, to boot?

This is outrageous! you think to yourself. Not only does this betray an insane lack of paternal trust, but I'm storing some of my own personal wines in there! What if I wanted to get at those during my stay here? Am I not allowed? Outrageous!

So you decide to be a little enterprising. There's a paperclip lying on the table. And check out this super thin file, long yet sturdy. You think to yourself, Hey, I'm probably just as talented as MacGyver; picking this lock should be easy!

Making absolutely no progress after several minutes of attempting this task - and after your succulent scampi has cooled to a less-than-delectable room temperature - you decide to enlist some help from the Internet. Find out what happens next after the jump...


The top Google search results for "how to pick a lock" are from a website called wikiHow.com. The first one explains the process in great detail, but it assumes you have access to a handy tool called a tension wrench and a series of different sized picks. Well, sure, you think to yourself, anything's easy if you have the right tools. But my dinner's already getting cold, and I don't want to make a trip to the hardware store.

The second hit, also from wikiHow, is entitled "How to Pick a Lock With Household Items." This looks promising, you think, your eyes lighting up with anticipation. But this article is completely useless! According to the advice contained therein, picking a lock is as simple as inserting a paperclip or a flat sided hair pin into the keyhole, and BAM, you're done. How could it possibly be that easy - otherwise, what would be the point of having locks in the first place?

So you try the third hit. Ooh, this looks interesting: lockpickguide.com. It's well-organized, with a nifty looking nav bar on the left hand side. It's well-presented, even including a pleasantly-worded introduction telling you exactly what to expect from the site. But just as you're about to dive right in, something gives you pause. It's a pair of ads by Google, interrupting the text, just at the bottom of the screen. One is for local Krav Maga training facilities, the other is a more general "learn self-defense" service.

You're not completely sure about the workings of Google ads, but you seem to recall hearing somewhere that the feature tracks the most visited sites by people who also visit the site in question (in this case, lockpickguide.com), then includes ads for similar sites on lockpickguide.com. If this is indeed the case, then one can assume a fairly large contingent of people who want to use forced entry techniques and self-defense in conjunction with one another.

You hit reload, just to see if anything changes. This time, the pair of ads reads: "How to Get Off the Grid" and "How to make Electricity." One more reload reveals ads for "Bulletproof and Combat VEST" and "Military Body Armor." Quite a laundry list of red flag-raising interests for people who like to visit this site: they want to pick locks, kick ass, and live without relying on the electricity provided by the power grid. They're also expecting to see plenty of heavy combat and gunfire.

Could all web surfers who are curious about lock picking have such [deviant?] [counterculture?] interests? you ask, as you return to those wikiHow articles. Nope, just ads for pick/tension wrench sets and locksmiths. Could it be that you just happened to stumble on an elusive and self-sufficient group of super-crafty, super-violent ninja thieves? Stranger things have happened on the Internet...

But if you, a common internet surfer, could discover so much about the type of people who visit a certain site, just think of the information to which the folks at Google are privy to. They must have a huge network of tracking software that can reliably tell exactly who visits which sites, generalize that data into what the viewers might be interested in, and then manufacture effective advertisements for those interests. They have a similar process for producing ads on Gmail, Google's email service: a bot purportedly scans your emails for keywords and sends those words to a processing system, which stamps ads on your sidebar. This has become so extensive, that if you include an address in your email, you will see a link to a Google map of that address in your mail window.

They claim that no actual living human being sees the content your emails - but even if that's the case, what's to prevent Google's minions from looking at the content of your ads, then divining what you were writing about in the first place? Blogging celebrity Cory Doctorow already examined what might happen in this scenario, and it's quite a fun read. Hopefully either Google's intentions are pure, or the fact that people on the Internets have wised up to the danger may cause them to back off from whatever nefarious plots they may have had in the works. But if they wanted to carry out some mass identity theft/invasion or privacy caper, could anybody even stop them at this point?

I doubt if Google has the will to commit any crimes with the information they've gathered over the years. Their well-oiled machine was most likely engineered for the rather benign purpose of increasing revenues through an aggressive marketing campaign. The more they know about the interests of their target demographics, the more likely they are to click on the links provided, which increases site activity, which makes it more likely that other advertisers will buy space on their sites. Well-oiled indeed.

The more you think about it, it's a little overwhelming what a tremendous role advertising has played in our lives. Billboards tower over our freeways. Names of banks, insurance companies, and corporate megagiants adorn our sports stadiums. Commercials interrupt our favorite TV programs and delay the start times of our favorite movies. Pop-up ads jump out at us from behind our favorite websites. And now these cyber ads are being tailored to fit our personal interests. Where will it all end?

Internet marketing has the benefit of being almost instantaneous - if I see an ad for a product (say, some military grade body armor), through a series of clicks and credit card numbers, I can order said product without leaving the security of my computer, or talking to a single human being. Television is not nearly as efficient: the best a TV ad can do is provide me with a phone number and urge me to "Call Now!" to receive FREE Processing & Handling.

So far, Google has mastered the art of internet marketing better than any other conglomerate. Some advertisers may shift over to Bing because of its superior layout, but even when you search through a site through Bing, those ads by Google still show up in the site itself. That's an unprecedented ability to get inside my head and try to sell me stuff.

I don't know if being aware of the pervasiveness of intrusive ads makes me feel any better about the practice. But I figure a little awareness never hurt anybody...
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